| Some sell on eBay to clean out their garage | | | | |
| or attic. | | | | your auction store/web site. If you sell |
| | | | underground fences |
| Some sell to make a little extra money here | | | | |
| and there. But | | | | for dogs, an up-sell item is a customized |
| | | | collar. A |
| for some, eBay represents a chance to create | | | | |
| a second | | | | secondary product could be a pet door. |
| | | | Another secondary |
| income or start a home business. Product | | | | |
| choice is | | | | product could be a ebook on "Travel Safely |
| | | | With Your Pet". |
| important. But to really increase profit you | | | | |
| must know how to | | | | A back-end sale to the ebook could be a item |
| | | | that helps |
| increase the number and amount of bids per | | | | |
| item. An eBay | | | | your family travel safely with your pet.6. |
| | | | The List - For many successful online sellers |
| seller must maximize each product's profit | | | | the |
| margin. This | | | | |
| | | | mailing list is where their money is made. |
| article describes techniques to make as much | | | | Using a |
| profit as | | | | |
| | | | autoresponder, sellers automatically email |
| possible.1. Sell like products at the same | | | | customers on |
| time. Bidders look to | | | | |
| | | | their list at regular intervals. Including |
| see what else you have for sale they might | | | | content with |
| be interested | | | | |
| | | | announcements of upcoming sales increases |
| in. Combined shipping saves postage for the | | | | back end sales. |
| buyer. Packing | | | | |
| | | | Once a customer buys, they are more likely |
| in the same box saves time and packing costs | | | | to buy again |
| for the seller.2. Bundle a less desirable | | | | |
| item with a more desirable item | | | | from same person or company.7. Customer |
| | | | demographics should be considered. Collectors |
| increases sales. This is an old offline | | | | |
| auction technique. | | | | have expectations non-collectors don't. |
| | | | Example, some book |
| If the bidder wants the better item he has | | | | |
| to buy both. If | | | | buyers that are allergic like to see "book |
| | | | from non-smoking |
| two sellers offer the same item, the buyer | | | | |
| bids on the two | | | | home" in ad. This would earn you a higher |
| | | | bid. What does |
| item auction. Bundling two low cost items | | | | |
| together also | | | | the customer expect to see in a |
| | | | description?8. Auction terms and conditions |
| increases bids. A buyer may not be willing | | | | should be included with |
| to pay shipping | | | | |
| | | | each auction. What shipping options are |
| for one item, but would for two.3. Remember | | | | available? Do you |
| seasonal issues. Don't sell snow skis in | | | | |
| July, | | | | take questions? Do you ship only certain |
| | | | days? What kind of |
| water skis in January. Be sure to offer | | | | |
| seasonal items | | | | payments do you take? Type whatever standard |
| | | | terms you |
| early enough to allow for shipping. Don't | | | | |
| expect to sell | | | | offer in a word processor and cut and paste |
| | | | into your |
| many Christmas items that must be shipped | | | | |
| during the second | | | | auctions. This saves time. For some sellers, |
| | | | typing the |
| week of December.4. Understand profit | | | | |
| margins. Don't buy to resell for | | | | content for each auction is one of the most |
| | | | time consuming |
| only a $5 profit when you can make $20 on a | | | | |
| different item. | | | | tasks.Profit involves keeping costs |
| | | | reasonably low and creating |
| Determine your desired monthly income and | | | | |
| choose products | | | | higher bids. We've described some techniques |
| | | | for increasing |
| appropriately. Want to make 1000 a month? | | | | |
| That is $250 a | | | | profit. Sit down and mentally run through |
| | | | the process of auction |
| week. That's ten successful actions at | | | | |
| $25.00 profit, or | | | | selling and come up with some of your own |
| | | | ideas. |
| five items at $200 a month, or ten items at | | | | |
| $100 each. Also | | | | EBay is a great business opportunity but |
| | | | like any business, sellers must be wise in |
| packing 10 items takes less time than | | | | their product choice and sales |
| packing 20 items. | | | | techniques.Author info: L. C. Peterson is a |
| | | | writer and web marketing |
| Always consider time as a cost.5. Don't | | | | |
| forget back end sales and secondary products. | | | | consultant. Her sites include and For |
| | | | more information on online marketing, content |
| Offer similar products during the payment | | | | and ebook creation and online auctions take a |
| process or on | | | | look. |