| With Italy's socking win to become the
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| | previous year. Van Leeuween and Kalshoven
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| world's best soccer team, it seems
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| | have seen a gain of about 10% for the
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| prudent to discuss something that is not
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| | World Cup champions and a loss of about
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| usually connected with soccer: the
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| | 25% on average for the losing team. This
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| economy.
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| | growth is not uncommon, says van Leeuween
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| It may seem strange, but many say it is
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| | and Kalshhoven as they have seen on
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| true, that the outcome of this super
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| | averaged a 10% gain for the World Cup
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| sports event dictates the economic future
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| | champions and 25% loss for the losing
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| of the participating teams and in turn,
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| | team (Kalshoven and Van Leeuwen).
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| the world. It has been researched, and
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| | Before the beginning of the Cup, Brazil
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| evidence has been found, to hypothesize
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| | and England were the favorites, but with
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| the winners of the World Cup can expect
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| | these two already out it is hard to tell
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| to have a small boost in their finances
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| | who will be gaining that economic boost.
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| as a result of the win. In "Soccer and
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| | Germany, as the host country, has put
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| the Economy: March 2006 Edition", Ruben
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| | more than $350 million into
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| van Leeuwen and Charles Kalshoven
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| | transportation improvements for the Cup
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| discussed this phenomenon. In their
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| | and in total $1.7 billion to improve
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| document van Leeuween and Kalshoven look
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| | stadiums (Higginson). Since they have
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| to a study conducted to the Algemene Bank
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| | put so much in, it may be safe to say
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| Nederland (ABN) and the
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| | Germany deserves this win. Also, Germany
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| Amsterdamsche-Rotterdamsche Bank (AMRO)
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| | has fallen on economic hard times, making
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| showing that the winning countries tend
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| | a win highly beneficial to not only the
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| to see a 0.7% increase in their market.
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| | economic state of the country but the
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| Most of this increase is contributed to
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| | psychological state as well. However, on
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| the positive energy generated in a
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| | Sunday Germany's dreams were dashed by a
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| country from a win. A win at the World
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| | stellar overtime performance by the
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| Cup causes a whole country to feel pride
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| | Italian team. However, Germany is not
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| and happiness, and happy people just love
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| | totally discouraged as it expects at
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| to buy. Plus, parties to celebrate the
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| | least a 1.6% increase in its GNP due only
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| win will generate revenue and work,
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| | to the revenue generated from being a
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| especially in bars and supermarkets.
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| | host country. Plus, the new jobs created
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| Another means of economic growth come
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| | by this opportunity have led to an 11%
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| from the sale of souvenirs commemorating
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| | increase in Germany's unemployment rate
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| the big win. Finally, a country that wins
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| | (Drew).
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| the World Cup is recognized by the whole
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| | It shall remain to be seen whether or not
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| world because of its achievement. This
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| | Italy has the economic golden egg hidden
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| recognition may open up new trade
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| | under the title of World Cup Champion,
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| opportunities and make businesses more
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| | but at least it is sure they have the
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| inclined to invest in the country
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| | respect of the world (a maybe a bruised
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| (Kalshoven and Van Leeuwen).
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| | sternum). The next World Cup is not set
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| In 2002, .3 billion people watched the
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| | to be played until summer 2010, when it
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| World Cup Final in Japan, and this number
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| | will be hosted by South Africa.
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| is predicted to be much higher in Berlin
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| | Works Cited
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| (Unknown). This amount of publicity
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| | Drew, Catherine. "VOA News-German
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| certainly helps stimulate the economy in
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| | Businesses Await Economic Effects of
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| general, but past wins reflect that the
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| | World
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| theory that economic growth and World Cup
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| | Cup." News VOA. 8 June 2006. 28 June 2006
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| champions go hand in hand. According to
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| |
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| van Leeuween and Kalshoven, there have
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| | Higginson, Matthew. "Financial Goals: the
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| only been two exceptions to this theory
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| | Wealth Behind the World Cup." TMCNet. 12
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| since 1970: in 1974 and 1978. In these
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| | June 2006. Technology Marketing
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| two years, the German ('74) and Argentine
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| | Corporation. 28 June 2006
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| ('78) economy declined, however the
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| | Kalshoven, Charles, and Ruben Van
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| economy of the losing finalist both
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| | Leeuwen. Netherlands. ABN AMRO.
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| years, the Netherlands, had a far greater
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| | Soccernomics
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| loss. However, in 1988 the Netherlands
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| | 2006: Soccer and the Economy. 22 Mar.
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| finally had its victory and its economic
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| | 2006. 28 June 2006
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| growth. IN this year the Amsterdam stock
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| | Unknown."World Cup 2006-Private Sector
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| market gained 29% more than it did the
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| | Development- the World Bank Group.
|