| As a marketer, have you spent many a late
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| | symbols into the skin they strengthened a
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| night coming up with a new marketing
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| | man's connection to the universe
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| concept? Or perhaps you are a business
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| | A = Authentic.
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| owner who seeks to balance ethical
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| | You must be authentic. Your marketing,
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| business practices with making
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| | your business is an extension of who you
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| sustainable profits. You shake your head
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| | are. So you must align the purpose of
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| as you read the recommendations of your
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| | your business with your own higher
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| marketing manager. Quick-fix solutions.
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| | purpose. What would you die for? Or what
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| No long term thinking. Everything is now,
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| | would you survive for? Your answers to
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| now, now. So you decide to watch
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| | these questions point towards your higher
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| Discovery channel. You flick the remote.
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| | purpose. Your true path. This is why the
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| You stare at the screen...
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| | tattoo was so respected by the Maori. The
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| Tattooed faces of Maori warriors from New
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| | spilling of blood and the intense pain
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| Zealand. Performing a war dance. Raw,
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| | endured during the tattooing process gave
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| authentic, alive. You think, this what my
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| | the tattoo-wearer much mana or prestige.
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| marketing should be like. Real, natural,
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| | The blood and the pain strengthened the
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| authentic. A facial tattoo worn with
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| | character of the person for peace and
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| pride rather than an uniform with a brand
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| | war.
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| on the pocket.
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| | O = Organic.
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| Tell me, have you heard of the Maori of
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| | Model the wisdom of nature. Look to the
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| New Zealand? Probably not. Just like not
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| | insects, the plants, the animals, the
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| many people outside of China have heard
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| | trees for lessons on life and business.
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| of Sun Tzu. Yet his ancient text on the
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| | We are a part of nature, not apart from
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| arts of war has influenced Chinese
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| | nature. So finds way to be more organic
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| business thinking for centuries. So
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| | in your thinking, in your actions. Think
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| what's the point? Well in today's global
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| | about your mortality for a moment. One
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| markets, understanding different cultures
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| | day you will die. What will endure after
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| is very important. Even more important is
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| | your body has gone? In death there is
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| the ability to sense the subtle layers of
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| | life reborn. So find ways to leave a
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| communication. To perceive what's
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| | legacy that will last for a 1000 years or
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| important in the minds and hearts of your
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| | more.
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| international customers. It's about
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| | R = Reciprocity.
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| vibrations. Picking up what your
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| | The Maori law of reciprocity is called
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| customers are thinking. What they are
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| | Koha. It means to exchange energy. It is
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| feeling.
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| | the principle of giving and receiving.
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| Now the word Maori is a very interesting
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| | Just like breathing, you must exhale in
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| word. Physically it means the native
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| | order to inhale. Life and nature operate
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| people of New Zealand. There are about
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| | on reciprocity. For example a forest is a
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| 650,000 Maori in a world of 6.5 billion
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| | marketplace of exchange. Energy is being
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| people. They are one of the most advanced
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| | exchanged right now between the many
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| native cultures in terms of integrating
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| | species that comprise a forest. It
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| western thinking. They managed to sign a
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| | represents the perfect economy. The
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| treaty with the British which showed
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| | perfect marketplace where everything
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| strong independence and political acumen.
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| | benefits. There is no waste. Just
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| Metaphysically the word Maori means pure,
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| | transformation of raw matter into useable
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| natural vibration. You are 100% pure
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| | energy. So make sure that you are finding
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| natural vibration wrapped up in a body.
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| | ways to cooperate and share your
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| You are 100% pure YOU. Every person has
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| | abundance with others. You make a living
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| their own unique vibration. Their own
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| | from what you get. You make a life from
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| personal signature. Their own individual
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| | what you give.
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| tattoo. Everybody is a natural vibration
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| | I = Inspired.
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| of energy.
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| | The word "inspired" comes from the Latin
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| Here is how you can use the word Maori as
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| | root word spiritus meaning breath. So
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| an acronym to market and celebrate your
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| | what ignites your breath? What makes feel
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| uniqueness...
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| | alive? It is essential for the longevity
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| M = Metaphor.
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| | of your business that you build it from
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| Use stories. Use symbols. Use the senses
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| | the heartwood of inspiration. Carved with
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| to impart your message. This is why the
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| | the labouring hand of love. There to
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| tattooed Maori face is such a powerful
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| | stand for centuries as shelter for the
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| metaphor. It evokes the primeval
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| | homeless and the needy.
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| emotions. The whirling spirals of the
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| | So when you need to add more impact, just
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| cosmos. The star patterns. The flowing
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| | think Maori and set your inner vibrations
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| tides. The unfurling fern. These images
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| | to high. Tattoo your mark upon the face
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| were all metaphors. They all represented
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| | of the world.
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| aspects of nature. By tattooing these
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