| South Africa is one of the most sophisticated | | | | Since the inception of the new democratic |
| and promising emerging markets in the world. | | | | government in 1994, South Africa has |
| It is also one of the most advanced and | | | | effectively adhered to disciplined, |
| productive economies in Africa. | | | | predictable economic fundamentals, and |
| | | | developed a strong entrepreneurial culture, |
| The country's remarkable ability to put | | | | keen to jointly develop the country with |
| centuries of racial discrimination behind it | | | | international partners. |
| in favour of reconciliation was widely | | | | |
| considered a social "miracle" and inspired | | | | From a geographic perspective, South Africa |
| similar peace efforts. | | | | is proud of the role it plays in facilitating |
| | | | and supporting the development of Africa. |
| Post-apartheid South Africa has a government | | | | |
| comprising all races, and is often referred | | | | Through measures to liberalise trade and |
| to as the "rainbow nation", a phrase coined | | | | industrial development policies, South Africa |
| by South Africa's Nobel Peace Prize winner | | | | has become established as a dynamic and |
| Desmond Tutu. | | | | internationally competitive investment |
| | | | location. Such measures include tariff |
| South Africa seeks to attract real and | | | | reform, trade and investment promotion, an |
| growing international investor commitment | | | | industrial strategy that focuses on supply |
| and, at the same time, fully capitalise on | | | | and reform of the regulatory environment. |
| the opportunities to bring about dynamic | | | | |
| growth in the country. In so doing it aims to | | | | Considered alongside political stability, |
| enhance commercial and industrial | | | | these measures have been instrumental in |
| development, while creating sustainable | | | | creating an economic scenario, ensuring that |
| employment and providing training for the | | | | local and international firms are able to |
| vast labour resource pool. | | | | operate profitably in South Africa. |
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